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Alex Harris, 1921-2013
Alexander W. Harris, 1921 - 2013



Born in September 1921, the remarkable life of Mr. Harris encompassed many of the most significant events of the 20th century. As a young man in Poland, he lost two generations of his family in the Holocaust. Arrested in Russian-occupied eastern Poland and sent to a Siberian Gulag, he and other Polish citizens were subsequently released and conscripted into the Second Polish Army to fight the Nazis. The end of the Second World War found Mr. Harris in a displaced person’s camp outside of Dresden, Germany.

The American camp managers gave the young Mr. Harris a choice – Palestine or America. Alex always said that it was an easy choice and he immigrated to the United States, coming to New York where he founded General Tours in 1947. These were the early days of the Cold War, and Mr. Harris held the firm conviction that travel would build bridges of understanding between his newly adopted homeland and the Continent he’d left behind. With special permission from the Eisenhower Administration, General Tours became the first American company to offer scheduled tours to the Soviet Union.

In the decades since, we have remained true to the vision of our founder. Nearly seven decades later, we continue to offer original journeys that take our guests deeper inside the life and culture of the places we go, enriching their travels with a profound and lasting appreciation and understanding of the world we share.

Alex left us in 2013 at the fine age of 92, but he will always be remembered by his family, friends and colleagues as a brilliant pioneer of the modern American tourism industry.

80 Years of Travel Innovation  

Right After World War II

When Alexander Harris arrived in New York from Poland to work for an uncle, the ravages of the recent war were hardening into a new cold version of mistrust and hostility. In his Twenties and filled with optimism, Alexander knew that travel could be a great way to break the growing walls of distrust in the world. Thus, Alexander approached the Eisenhower White House and was granted unique approval to operate the first scheduled tours to the Soviet Union.

 

South America in the 1950's

Empowered by American enthusiasm for the new United Nations, we headed to the 1954 UNESCO Conference in Montevideo as America’s Flying Ambassadors… more than 70 years of journeys throughout South America have since followed that first trip.

 

East Africa in the 1970's

On safari in the late 1960’s, Alexander noticed that only the wealthiest could afford this life enhancing experience. Determined to make the thrill of Africa more widely accessible, by 1973 we were operating sold-out Pan Am charters to Kenya and Tanzania, the first of their kind.

 

China and Beyond since the 1980's

Not long after President Nixon’s ground-breaking trip to China, we began operating tours for Americans eager to see its historical grandeur for themselves. Now our luxury small groups and private  journeys have expanded from China to all of Asia, from India to Southeast Asia and  the charming heritage of Japan.

 

The 21st Century

We’ve continued to innovate in this new century and were the first to limit its luxury small groups to never more than 16 guests. In 2014, we introduced a new identity, Alexander+Roberts, inspired by the first names of Alexander and of its second-generation leader, Robert Drumm. Attentive to its guests and supportive of communities and wildlife throughout the world, Alexander+Roberts approaches the future with the same kind of optimism that motivated Alexander so many decades ago.